When your sleeve becomes a stage, a manifesto, a billboard for your big, unruly ideas — you wear your beating heart on it.
My candle boxes were a blank canvas, craving personality to match the rush of popping open a Wick-Zen candle. Think that first hit: a flash of colour, typography like dripping wax meets Melbourne street art — a thrilling Wick-Zen moment, the second you see it!
I’m not here to be Australia’s best-kept secret. I'm here to fire you up. Have fun.
Enter: “Blow Me.”
Born from a delicious case of imagination gone rogue, “Blow Me” radiates free-spirited, gritty-girl glamour with a feral wink. It's juicy. Rebellious. A little dangerous — and loving every second of it.
Here’s the twist: Blow Me lives on a custom sleeve that slides over a crisp, white candle box. The sleeve delivers the attitude — the pop, the sizzle, the wink. And when you slip it off? You’ve got a luxe, white box that’s ready to live again as a gift box. Zero waste. Maximum style.
The brief to the female design duo (yep, one of them was also my barista — that’s another story): Make it impossible to ignore. Make “Blow Me” the star.
The vibe? Colour. Pop. Sizzle. Wild. Playful. Elegant with a hot streak.
Spark desire. Trigger rebellion. Induce a snort-laugh. Hand over the mic to pure agency.
If a Wick-Zen candle were a woman, forget Gwyneth — she’d be Celeste Barber.
Complex. Layered. Sexy. Natural. Real. On fire. (Thanks, peri-menopause.)
We love a pause — that mini-meditation when you sniff a flower or spritz your favourite fragrance. But more than anything, we say: listen to your gut, that’s your anchor in this mad, beautiful world.
“Blow Me” isn’t just a tagline. It’s a mood. A sensory experience, from eye candy to dopamine hit, bringing fresh energy (and less waste) to the candle scene. Have fun with it, light it up, and let everyone in on the secret!
